Ultimate tool

 
Mediaplanung Matter & Gretener communicates for the new Publimedia planning tool. 
User-friendly, flexible, efficient: Vergo is the ultimate tool for media planning. And painfully reminds its users "that they still have to wait for the optimal solution in other areas", as Marketing Director Alexandra Kasper at Publimedia says.Matter & Gretener were not only involved in the new Publimedia application with a humorous advertising idea: The creatives from Zurich's Sophienstrasse are also responsible for Vergo's logo and web design.
Fully web-basedThe dynamic planning tool is fully web-based and builds on Web2.0 technology. It is based on the experience of recent years that the planning of print media in an intramedia context must meet the highest standards and that all information and data relevant to the planning process should be available directly, situationally and, if possible, from a single source at each corresponding planning stage.
 
Andreas Panzeri