Tomorrow starts today: Ewz puts generations in focus
Following Ruf Lanz’s «Klima dankt» campaign, the new Ewz campaign looks to the future and focuses on representatives of different generations. The energy campaign is launching with posters throughout the city of Zurich and, as a complementary effort, in the Ewz service area in Graubünden.
The consistent expansion of renewable energies is necessary to replace fossil energies and achieve the net zero targets. This includes not only sun, wind and water for the production of natural electricity. Green heating and cooling and green electromobility also make an important contribution.
The realization of future-proof energy systems is costly and takes a long time; they are generational projects. "The goal of Ewz's new energy campaign is to show that today's generation must proactively assume responsibility in order to make the environment livable for future generations," explains Katrin Rüesch, campaign manager at Ewz.
The striking implementation is intended to dramatize with proud adults and children that energy is an issue for today and tomorrow. The implementation of the new generation campaign is based on a concept by Ruf Lanz, which has been further developed by Ewz.
Posters raise awareness of this on the streets of Zurich. On the streetcar, interested parties can use the "Züri Energy Quiz test their knowledge and delve deeper with fun facts. A hub with further information is available on the landing page Ewz.ch/energyfuture.
Responsible at Ewz: Katrin Rüesch (Campaign Management), Roland Trabadelo (Conception), Philipp Schad (Campaigning), Janett Schröder (Gamification), Hadrien Jean-Richard (Social Media), Pascal Schaub (Head of Marketing and Communication). Basic concept: Call Lanz. Photography: Mirjam Kluka. Creative Services: Katrin Lohmann (Visualeyes International).
