AY&R makes everything bigger for Leica

Advico Young & Rubicam demonstrates the 12x zoom effect of the Leica V-Lux 1 digital camera using the poster field. The subjects show their real surroundings, but enormously enlarged. According to the communiqué, the most everyday things become more interesting on closer inspection. The agency worked closely with APG to find suitable locations for the media idea - and found many. The motifs can be seen from September to November on F12 and 12m2 posters. Responsible at Leica Camera AG:
Oliver Bachmann (Head of Marketing & Sales); responsible at AY&R: Christian Bobst (Art Director), Johannes Raggio (Text), Isabelle Hauser (Graphics), Urs Schrepfer (Creative Director), Sandro Breu (Consulting), RTK (Lithography and Printing), APG (Poster Display)