Sir Mary and Alliance are prepared for life
Allianz is launching a new, relatable advertising campaign centered on the theme of preparation. The lead agency, Sir Mary, is responsible for the campaign.
If you know you are in good hands, you can be ready for challenges in life and confidently pursue your dreams and goals. With this motto, Allianz has been positioning itself internationally since 2022 as a reliable partner that supports its customers in their preparations. Now Sir Mary has developed a multimedia advertising campaign for Allianz Suisse that carries this attitude at its core.
"The focus of our campaign is confidence in the face of life's challenges," explains Patrik Kesseli, Head of Marketing Campaigns & Leads at Allianz. "We at Allianz are there to make our customers feel well prepared thanks to our insurance and pension solutions."
To convey this feeling authentically, the campaign deliberately refrained from placing claims at the center. Instead, searching tracking shots in the three spots visually trace the process from everyday challenge to self-confident certainty. The protagonists' stares into the camera at the end of each spot are also found on the static advertising materials. They are meant to express how one faces life when one feels well-prepared and in good hands: confident and courageous. No matter how challenging life situations such as city traffic, a major professional project or an upcoming birth can feel at times.
The communicative bracket across all advertising media is the "... can come" dictum, which additionally sharpens the focus on being prepared - and is intended to encourage Swiss people to prepare for life with Allianz.
Sir Mary's media team is responsible for the overall management of the campaign and links it specifically with other sales measures. The campaign will be played out throughout Switzerland as OOH, DOOH, TV sponsorships, in the Allianz Cinema and in the usual digital channels. Further activations and measures are to follow in the course of the year.
Responsible at Allianz Suisse: Thomas Wegmann (Head of Market Management), Patrik Kesseli (Head of Marketing Campaigns & Leads), Claudia Staub (Head of Brand Studio), Simone Schmitt (Senior Digital Specialist), Sandra Schreiber (Campaign Manager), Caspar Vuille (Performance Marketing Manager). Responsible at Sir Mary: Florian Beck (Chief Creative), Adrian Merz (Executive Creative Director), Katrin Espelage (Creative Director), Leandro Disler (Art Director), Jodok Meier (Junior Copywriter), Jennifer Nieto (Senior Account Manager), Jacqueline Willimann (Senior Account Manager), Nicolas Hostettler (Managing Director), Fabian Habisreutinger (Strategy Director Media & Data), Vanessa Habisreutinger (Director Media & Technology ), Céline Zemp (Ad Technology & Programmatic Manager), Rahel Ruf (Ad Technology & Programmatic Manager), Jessica Do Amparo (Senior Content Consultant), Daniel Zuberbühler (Managing Partner). Responsible at Doity (production): Sascha Pollack, Nancy Sabbagh (Executive Producers), Christina Walther (Producer), Mike Lee Thomas (Director), Gaul Porat (DoP), Björn Dunne (VFX Supervisor), James William Blades (Music), Staub Audio (Sound Design), Jen Krause (Photographer), Turboturbo (Image Editing).
