Assai swats the flyswatter for Inobat
Wirz subsidiary Assai is developing an online game for the battery disposal advocacy group Inobat, in which the protagonist, SchmuddelSepp, is punished for illegally disposing of his batteries.
The Wirz subsidiary Assai is creating an online game for the battery disposal interest group Inobat, in which the protagonist SchmuddelSepp is punished for illegally disposing of his batteries. Inobat's aim is to raise awareness of battery recycling among the Swiss population. The aim of the game is to stop SchmuddelSepp from illegally disposing of his batteries and to collect as many points as possible in the process. The players deal out blows for incorrectly disposing of the batteries. The reactions of the punished player should motivate them to continue playing. The online game is advertised cross-media. A banner campaign accompanies the poster and advertisement campaign implemented by Wirz Werbung.
