TBWA\Zurich launches purpose campaign "Ok.Go!" for Emmi Caffè Latte
The Emmi brand is known for its product variety and high-quality products, which have been the focus of its communications to date. Now, for the first time, TBWA\Zürich is launching a purpose-driven campaign for the «Emmi Caffè Latte» product, which will be featured in seven countries.
The campaign focuses on the human need for self-realization, which often comes up short in our hectic everyday lives. We often lack the determination, the drive. This is where Emmi Caffè Latte comes in: the products accompany the target group and allow them to take a breath, to take courage and to dare something new. The result is the "Ok.Go!" campaign, which positions Emmi Caffè Latte as a fitting sidekick in the lives of consumers and encourages them to say "Ok.Go!" to themselves more often in life's big and small moments.
The multi-year campaign consists of three commercials about three protagonists who reveal a decisive "Ok.Go!" moment in their lives. The first is R'n'B artist Naomi Lareine. Director Joel Cartier and artist Ona Sadkowsky will follow.
In addition to the focus on the protagonists, additional product subjects will be placed for online, DOOH and display ads, in which Emmi Caffè Latte will accompany and motivate the target group with "Ok.Go!
Responsible at Emmi: Yvonne Baumgartner (Global Head RTD Coffee) Sarah Larwood (Global Head RTD Coffee), Stephanie Herpers (Jr. Global Marketing Manager) Ulla Fetscher (Global Marketing Manager), Mélanie Thurau (Global Marketing Manager), Yannik Tschan (Global Social Media Manager), Nina Girardot (Head Emmi Caffè Latte Switzerland), Mathurin Blumer (Brand Manager Emmi Caffè Latte Switzerland), Bettina Gubler (Trainee). Responsible at TBWA\Zurich: Manuel Wenzel, Hanja Heuss, Angelo Sciullo, Katharina Binder, Sarah Rüegger, Alisea Ferrara, Selina Engeli (creation) Lukas Diem, Clara Burki (strategy) Sina Gelin (consulting) Toni Rubera, Noemi Rubera (image editing and DTP) Fabrice Studer, Domenico Catena, Karl Hofmann (Vido Video). Production partner: Joel Cartier Studios, Jingle Jungle.
