Distribution of .ch is not yet optimal

The free newspaper .ch, which has been published since Wednesday, is still struggling with distribution problems in some areas. According to Sacha Wigdorovits, 405,000 of the total of 435,000 copies were distributed on the first day. However, the .ch publisher admitted to SDA that distribution was not yet perfect. Occasionally there are delays in printing or colporteurs are absent. Overall, however, the distribution of the newspaper is working much better than expected, said Wigdorovits on Friday. The newspaper stands, now known as "music stands", are causing problems. In Winterthur, the commercial police had several stands removed from the old town. And in Basel, the Allmendgesellschaft also collected a large number of stands from public spaces.
According to Widgorowits, these stands were not placed on public land by .ch. Private individuals who did not like the gray newspaper racks were probably responsible for this. Unwanted newspaper racks would be collected by .ch. However, this cannot be done from one hour to the next, says Widgorowits.
In total, .ch has handed out 20,000 stands to homeowners in the cities of Zurich, Bern, Basel, Lucerne and St. Gallen. If 500 of these are removed, this is a very small percentage and "not decisive for the match", emphasized Wigdorowits.
After a three-month phase, .ch intends to further consolidate the distribution network in urban areas. According to Wigdorowits, a trial with letterbox delivery will also be carried out. The aim is to increase circulation to 500,000 copies within 9 months.