Trevor Lee is new president of Samsung Switzerland and Austria
Trevor Lee is taking over as president of Samsung Electronics in Switzerland and Austria. A native of Korea, he has been with the company for more than 20 years.
In the future, 48-year-old Trevor Lee will be responsible for the Group's transnational business development and will further expand the existing network of customers and partners.
"I couldn't wait to return to mainland Europe and am especially honored to work with the team in Switzerland and Austria. Above all, I am looking forward to further developing the aspects of digitalization and connectivity through innovation across countries with our customers and partners, so that we can ultimately make people's lives more convenient and enriched," says Trevor Lee. In his new position, he succeeds Taeho Park and will continue to drive these and other Samsung agendas in both countries.
In addition, Trevor Lee supports Samsung Electronics' efforts to raise global awareness of South Korea's bid for the 2030 World Expo. Samsung Electronics is an official member of the bid committee from the private sector, supporting South Korea's bid to host Expo 2030 in Busan. This event will play a crucial role in bringing leading technologies and innovations closer to more people.
Global industry and market expertise
Trevor Lee is well prepared for his new role at Samsung: For 23 years, he has held various management positions at Samsung Electronics internationally - including for the North and South America region in the Digital Appliance Business. Most recently, he was Business Strategy Director for Digital Appliance at Samsung UK and Director of Customer eXperience for Living Products at the headquarters in South Korea.
A native of Korea, he graduated from the USC Marshall School of Business. He will relocate to Vienna for the duration of the new assignment.
