AWZ buys the Baar direct mail agency ADZ

 At the end of August, the direct marketing general contractor AWZ, headquartered in Bern, purchased ADZ Agentur für Direktwerbung. ADZ, which is headquartered in Baar and has a branch office in Mariastein (SO), will continue its business as an independent company without any changes. The proven team also remains unchanged under the leadership of Board Delegate and Managing Director Danièle Krempp and Director Markus Affentranger. ADZ was sold by the community of heirs of Hans Bodenschatz. The acquisition will strengthen the unaddressed contract sector, according to the joint media release. Both companies are active in direct mail, with ADZ focusing on direct mail contracting since its founding in 1962, while AWZ, which has been in business since 1895, is active in direct marketing as a general contractor; the latter has offices in Zurich, Basel and Lugano. Both companies are members of Sdm (Swissdirectmail), the national association of privately organized Swiss contracting organizations which, as an alternative to Swiss Post, distributes unaddressed printed matter, newspapers, magazines and samples of goods to more than two million households throughout Switzerland with over 8,000 distribution carriers.