Scholz & Friends Switzerland with new brand world for Emmi umbrella brand
Emmi’s product line—which includes the main segments of yogurt, desserts, ice cream, cheese, fondue, raclette, and muesli—has undergone a fundamental repositioning in recent months. Scholz & Friends Zurich will support the new brand strategy over the long term with a coordinated campaign across TV, print, online, outdoor, and mobile.
Under the motto "Emmi. Swiss indulgence that enchants." the new campaign presents a magical Swiss world that showcases Emmi's origins and unique indulgence with enchanting creatures. The "human" involvement of the Swiss animal world, including marmots, squirrels and robins, blurs the boundary between reality and dream, providing the viewer with ever new and surprising insights into the "Emmi world".
The campaign will be launched in Switzerland on September 1, 2010 and will be rolled out successively in core European markets. The starting motif on all Swiss television channels is the "Emmi Toni Jogurt" TV commercial. Corresponding print motifs will appear in magazines such as Coop Zeitung, Schweizer Illustrierte, Beobachter and Das Magazin. The website is also being completely redesigned and will be used continuously in future as an up-to-date communication platform. Mobile applications are also in preparation.
> To the spot
Responsible at Emmi Switzerland: Robin A. Barraclough (Head of Marketing Emmi Group), Marco Peter (Head of Marketing), Katharina Müller (Group Brand Manager), George Wang (Brand Manager). Responsible at Scholz & Friends Zurich: Joerg Jahn, Christian Sommer, Ivo Hlavac, Steffen Pejas (creation), Wolfgang Steinhaus, Mathias Rösch, Irene Wurm (consulting), Eli Sverdlov (director), JERKfilms (film production), Gravity-Rhino Group (post-production), Oliver Schwarzwald (photographer), PX Group GmbH (post-production), Digicom Digitale Medien AG (pre-press). Dotpulse web agency: Imre Sinka, Nathalie Hämmerli.
The campaign will be launched in Switzerland on September 1, 2010 and will be rolled out successively in core European markets. The starting motif on all Swiss television channels is the "Emmi Toni Jogurt" TV commercial. Corresponding print motifs will appear in magazines such as Coop Zeitung, Schweizer Illustrierte, Beobachter and Das Magazin. The website is also being completely redesigned and will be used continuously in future as an up-to-date communication platform. Mobile applications are also in preparation.
> To the spot
Responsible at Emmi Switzerland: Robin A. Barraclough (Head of Marketing Emmi Group), Marco Peter (Head of Marketing), Katharina Müller (Group Brand Manager), George Wang (Brand Manager). Responsible at Scholz & Friends Zurich: Joerg Jahn, Christian Sommer, Ivo Hlavac, Steffen Pejas (creation), Wolfgang Steinhaus, Mathias Rösch, Irene Wurm (consulting), Eli Sverdlov (director), JERKfilms (film production), Gravity-Rhino Group (post-production), Oliver Schwarzwald (photographer), PX Group GmbH (post-production), Digicom Digitale Medien AG (pre-press). Dotpulse web agency: Imre Sinka, Nathalie Hämmerli.
