L&W Marcom wins account from Google Switzerland

 The Zurich PR agency L&W Marcom has won the communications mandate of the internet company Google in a pitch. The mandate includes public relations and events. L&W Marcom's first task will be to provide information about the launch of Google Maps for Switzerland, as reported by Netzwoche. Google Switzerland boss Andreas Schönenberger wants to develop the business in Switzerland. His focus is on business customers: He wants to convey to companies how Google can support them in their Internet presence, Schönenberger told Netzwoche. "If you look at what proportion of advertising money flows into online media, especially in comparison to the UK, for example, then there is certainly still a lot of explaining to do." Schönenberger considers the business potential in Switzerland to be very large, with multinational companies in particular to be won as customers.