JvM/Limmat shows corporate clients the value of Migros Bank

Jung von Matt/Limmat lives up to the claim "It can be done differently" with a mailing for Migros Bank. This slogan also applies when it comes to the business area of corporate clients. Many bosses, especially of smaller companies, like to be influenced by idiosyncratic studies and adventurous research when making financial decisions, according to a statement by Jung von Matt/Limmat. Migros Bank wants to counter this belief with the power of numbers. Jung von Matt/Limmat has translated this contrast into a mailing: decision-makers are given the choice of whether they want to increase the efficiency of their business with a clown's nose and humor, or whether they would rather rely on the expertise of Migros Bank to take their business further. According to the press release, just under 70 percent of the mailings sent led to a consultation appointment.
Responsible at Migros Bank:
Cinzia Sartorio (Head of Advertising & PR), Kristina Brunner, Daniel Sanchez (Marketing Communication). Responsible at Jung von Matt/Limmat: Tom Seinige (Creative Direction), Axel Eckstein, Fernando Perez (Art Direction), Michael Kathe, Livio Dainese (Text), Alischer Makarow, Christina Baeriswyl (Graphics), Fabian Roethlisberger, Claudio Gentili (Consulting).