Gaudy advertising supplement for 24 Heures and Tribune de Genève
As of October 1, the previously salmon-colored advertising supplement Z'annonces express will take on a colorful new look. The Monday supplement also splits its name and becomes 24 express and Tribune express in order to create greater proximity to the respective readership.
As of October 1, the previously salmon-colored advertising supplement Z'annonces express will take on a colorful new look. The Monday supplement also splits its name and becomes 24 express and Tribune express in order to create greater proximity to the respective readership.
With around 400,000 readers, the advertising supplement is already very popular in French-speaking Switzerland. According to a press release, Edipresse Verlag is now making a number of adjustments in order to achieve optimum clarity for the Monday supplement. The "Z'annonces express" will become two new brands: 24 Express in red for the newspaper 24 Heures and Tribune Express in blue for the Tribune de Genève. Although all advertisements appear in both supplements, they are visually tailored to the respective regional readership. The front page now features a table of contents with eight clearly differentiated color headings to make searching easier. From now on, color photos will also be shown in the supplement. These changes are not least due to the increasing importance of the Internet in recent years.
With around 400,000 readers, the advertising supplement is already very popular in French-speaking Switzerland. According to a press release, Edipresse Verlag is now making a number of adjustments in order to achieve optimum clarity for the Monday supplement. The "Z'annonces express" will become two new brands: 24 Express in red for the newspaper 24 Heures and Tribune Express in blue for the Tribune de Genève. Although all advertisements appear in both supplements, they are visually tailored to the respective regional readership. The front page now features a table of contents with eight clearly differentiated color headings to make searching easier. From now on, color photos will also be shown in the supplement. These changes are not least due to the increasing importance of the Internet in recent years.
