On our own account: Beat Hürlimann moves from Horizont to m&k Werbewoche.ch

Beat Hürlimann is a familiar face in the marketing and communications industry in Switzerland: Whether as an advertiser, a social media specialist, a journalist, a videographer - or, as he says himself, "all in one by now" - he has not only made a name for himself through creative, interested reporting. He also has a sizeable network that appreciates his engaging nature and his openness to future topics. As a qualified advertising manager and with a master's degree in communications, he also has the academic background to anticipate trends, classify their significance for the national market and offer readers orientation.

At m&k advertisingweek.ch Hürlimann will be primarily responsible for online reporting and social media. He will represent the editorial team at events, continue his video reports, which are appreciated by many stakeholders in the industry, and deal with topics such as metaverse applications, AI and new technology.

"Enormously strong sign"

Beat Hürlimann will work closely with Sarah Willi, Head of Online at m&k advertisingweek.ch, and online editor Julia Gundelach will work together. The co-editors-in-chief, consisting of Anna Kohler and Johannes Hapig, will continue to focus on the print magazine m&k as well as coordinate the overall strategy and interaction of the print and online presence.

Anna Kohler and Johannes Hapig are happy to welcome Beat Hürlimann to the team: "We are on course for growth! We already have more reach and impact in print than any other industry medium in Switzerland, and with Beat's support, we're striving to achieve the same goal in the digital space. We are honored that he is joining us as a freelance editor. And, last but not least, it's an enormously strong sign that we're on a positive path to the future."

Beat Hürlimann says: "After three and a half exciting and intensive years at Horizont, I am very pleased to be joining the m&k-Advertisingweek.ch-community with relevant stories. Anna, Jo, Sarah and Julia are counting on my strengths - and I'll put them to the best possible use."