Giuseppe Scaglione is SW communicator of the month

 Swiss Advertising SW has named Giuseppe Scaglione communicator of the month. The enterprising media entrepreneur has set another milestone in the Internet landscape with his 105TV, according to a statement from SW spokesperson Piero Schäfer: "The new TV channel is not just a channel for clips, there are various sections such as Nightlife, Freestyle, a total of nine specialty channels with content for specific target audiences. And there are even movie trailers to watch. Individual access happens in a matter of seconds and totally fulfills the demand for 'video on demand'. As the whole thing also offers interactive possibilities, it can be said that Scaglione is unique in the youth sector thanks to this broad, interactive offering. Media entrepreneur Scaglione has long been trying in vain to get an FM frequency for his radios. Thanks to the Internet, he will hardly need it any more. Schäfer assumes that the advertising industry will quickly take the new TV channel into account. A press release from 105TV also states that the channel has got off to a good start. A total of 5,000 partygoers celebrated at the launch party on Friday evening - the station had expected 2,500 and can therefore chalk the party up as a success (see 
). The main sponsor of the new channel is the car brand Seat. The list of other partners is long: Estée Lauder, Mentos, Mévenpick Palavrion, Winler, Framefactory, SBB Railcity, Universal Music, Sony BMG, Musikvertrieb, Nation Music and Ready and Action. The Zurich-based company Divio is responsible for the station's concept. The company Nine.ch is the streaming partner.