Corpmedia: These e-bikes make dogs jealous
For the Swiss E-Mobility Group and its brand M-way, Corpmedia has implemented a campaign that shows: With the right e-bike, you can even save on the groomer.
Together with Timo Wäschle, the Swiss E-Mobility Group launched a new campaign for the Swiss e-bike retailer M-way. To promote the new offer "buy an e-bike in installments", several dogs, an animal trainer, a leaf blower and a reversing camera vehicle were used. A relaxed female e-bike rider pedals past a hip dog salon with her dog in a basket. She can save herself a visit, because thanks to the airstream her pet is already perfectly coiffed. The other dogs can only look on enviously.
This is how the story goes, which the Zurich Corpmedia crew around Timo Wäschle and Nathan Probst realized for the Swiss E-Mobility Group (SEMG) and its brand M-way. The photo and video shoot including making-of video took place in one day. A specially built vehicle transported the cameraman in reverse gear, as well as a wind machine consisting of a leaf blower and fan - and all this at a speed of 35 km/h. Even the posters at the "dog salon", which is actually a shoe store, were specially designed for the shoot. The campaign runs until June 30.
Story/Production/Direction: Timo Wäschle (CorpMedia), Production Management and Co-Direction: Dominik Gspan, DoP: Joel Lopez, Focus Puller: Christian Mathis, Gaffer: Nico Cavegn, Runner: Lenny Ehlers, Hair & Make-Up: Fiona Machaz, Photographer/Video Editing/Colorgrading: Nathan
Probst (CorpMedia), Voice DE: Timo Wäschle, Voice FR: Olivier Vuille, Audiomix: Guterton. Lead actress: Sarah Heldner-Angelsberger (owner Tanz-Fabrik Zürich); Animal Trainer: Shannon Sangiorgio (Filmtier.ch). Client side SEMG/m-way: Eva Wakonig (Marketing).
