Martin Garling becomes Managing Director Switzerland at C Wire

Zurich-based digital advertising startup C Wire is expanding its Swiss team. Patricia Meier Woster has been supporting the company, founded in 2020, as Sales Director since March. Meier Woster was most recently responsible for international marketing as General Manager at Axel Springer marketer Media Impact in London. She has many years of sales and management experience in advertising sales in an international environment. Before joining Axel Springer, she held management positions at the international advertising marketer Publicitas in New York and London for several years.

Lisa Tucci joins C Wire from Denz Weine as Sales Manager, effective June. Tucci already has diverse expertise in the digital advertising and startup environment. Prior to Denz Weine, she was most recently Team Lead Campaign Management at Capture Media, where she was responsible for customer support and campaign success.

In addition, the previous Sales Director Martin Garling has been appointed Managing Director and will steer the fortunes in Switzerland with immediate effect. "I am enormously looking forward to my new task and the challenge of continuing to work for a rapidly growing start-up. With more than 270 successfully implemented campaigns in 2022, we were able to prove that our sophisticated contextual targeting solution is not only a cookieless alternative, but that campaigns lead to increased attention, engagement and landing page KPI's thanks to delivery in the relevant context", says Garling.