Everything in butter

 
Food Spillmann Felser Leo Burnett makes the other lubricants look pretty old with a new butter campaign. 
Butter is a purely natural product made exclusively from milk. This is in stark contrast to so-called vegetable spreadable fats. The new campaign by Spillmann Felser Leo Burnett shows just how natural butter is in contrast to competing plant-based products. The print subjects each depict two people who remind us that you are what you eat. For example, Renzo Blumenthal, bursting with strength and health, stands in front of us and confesses on a small sign: "I eat butter." Next to him is a bodybuilder marinated in tanning cream. His sign reads: "Not me." The headline resolves with: "Any questions?"
The claim summarizes what is obvious: "Butter. Everything else is not natural." Finally, reference is made to the website www.butter.ch. Here you can not only download the beautiful Renzo as a screensaver or order e-cards. There are also many recipes with butter and the information that the production of butter also makes ecological sense, because unlike most vegetable oils and fats, butter does not require long transportation routes or complicated, energy-intensive production processes. On the posters and advertisements that replace the subjects with the butter woman Sarina Arnold, Fiona Hefti, among others, comes out as a butter lover.
The subjects were photographed by photo star Lozza and can now be seen throughout Switzerland.
Andreas Panzeri