Tings brings Swiss Life cultural sponsorship to life on social media
Since 2008, Swiss Life has supported the Solothurn Film Festival as the main sponsor and donor of the coveted «Prix Du Public» Audience Award. Tings accompanied the 58th edition of the film festival with a variety of reels on Swiss Life’s social media channels, offering a behind-the-scenes look.
What does the Swiss film industry actually mean by a self-determined life? And how does it feel to tell personal stories in front of a running camera? Tings got to the bottom of these and other questions for Swiss Life, and has been covering the film festival on the social media channels Instagram and Facebook accompanied by Swiss Life.
With a diversity of short videos, Tings put filmmakers in the spotlight in Solothurn and asked the audience about their self-determined lives as well as their financial confidence. In addition, the presentation of the coveted audience award "Prix Du Public" was brought to life through content features on social media.
"For us, it is a project close to our hearts to be able to accompany Swiss Life's film theme and partnerships on social networks. As a creative agency that produces countless video contents, this is thematically the optimal creative interface for us," says realizer Janine Hammer from Tings.
Agency owner and Managing Director Hera Zimmermann, who previously portrayed Swiss filmmakers abroad as a producer at SRF, also has many years of experience with Swiss film promotion: "The learnings from the many editions at the Zurich Film Festival, for which I was jointly responsible, and our campaign expertise resulted in a perfect synergy between Swiss Life's social media community and the strong Swiss film industry."
Responsible at Swiss Life: Sponsoring & Events Team, Online Marketing Team. Responsible at Tings: Sibylle Roth (project manager), Janine Hammer (on-site realizer), Hera Zimmermann (supervisor), Arzije Asani (camera), Chiara Temmel (camera), Andy Brunner (camera).
