Microsoft will market its advertising in Switzerland itself in the future
During a visit to Switzerland, Steve Ballmer, CEO of Microsoft, shared his views on future developments in the advertising market with Swiss advertisers.
During a visit to Switzerland, Steve Ballmer, CEO of Microsoft, outlined his view of future developments in the advertising market to Swiss advertisers. In this context, it was announced that Microsoft intends to market advertising for its products in Switzerland itself in future: Microsoft Digital Advertising Solutions (MDAS) will now sell online advertising for MSN, Windows Live Hotmail, Windows Live Messenger and Windows Live Spaces directly via the local sales team in Switzerland. Steve Ballmer's main topics were Microsoft's role in the online advertising market. "The advertising industry is growing at breathtaking speed," said Steve Ballmer. "It is increasingly moving towards online platforms, which significantly increases the importance of software for the advertising industry". This would open up new opportunities for the advertising industry, such as online gaming, interactive TV or localized ad placement.
In online advertising, however, the software giant continues to be overshadowed by Google. Google's position has improved even further since the purchase of DoubleClick in the spring for 3.1 billion dollars, said Ballmer at a panel event in Zurich. The two companies now accounted for 80 to 85 percent of advertising on the Internet. "I believe that the deal is worth being reviewed by the competition authorities," said Ballmer.
In May, Microsoft acquired the online advertising company Aquantive for 6 billion dollars in order to get a leg up on Google. And Microsoft is looking around for further reinforcements. People shouldn't be surprised "if we do something like this again. We're not ruling out further acquisitions like this. But it's not a deal you do every day," says Ballmer.
In online advertising, however, the software giant continues to be overshadowed by Google. Google's position has improved even further since the purchase of DoubleClick in the spring for 3.1 billion dollars, said Ballmer at a panel event in Zurich. The two companies now accounted for 80 to 85 percent of advertising on the Internet. "I believe that the deal is worth being reviewed by the competition authorities," said Ballmer.
In May, Microsoft acquired the online advertising company Aquantive for 6 billion dollars in order to get a leg up on Google. And Microsoft is looking around for further reinforcements. People shouldn't be surprised "if we do something like this again. We're not ruling out further acquisitions like this. But it's not a deal you do every day," says Ballmer.
