Asap and Jucan ensure the perfect appearance

In a recent campaign, the fashion company Jucan shows a customer trying on his new outfit. The ad, developed by Asap | Alder Strässle And Partner, aims to highlight why this is a special moment. Marty–Trezzini is responsible for the production.

Some people will be familiar with this feeling: You look at your new outfit in the mirror and realize how incredibly good you look in it. When all the details are perfectly coordinated, it's a great feeling. Exactly this real-life insight served as the idea basis for the commercial, which was conceived by Asap and produced by Marty-Trezzini. Humorous and of course a bit exaggerated, the whole story is told in just six words.

The new spot will be seen on TV, online, on social media and in cinemas.


Responsible at Jucan: Johannes Ucan, Titian Scheidegger. Responsible at Asap | Alder Strässle And Partner: Ramon Alder, Nico Strässle. Responsible at Marty-Trezzini: Yves Marty, Tim Rüegg, Gianluca Trezzini.

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