JvM/Limmat calls for more brains in traffic

The Zurich agency Jung von Matt/Limmat wants to prove with a new fall campaign that the new Smart is the most intelligent way to drive. It consumes the least fuel, has the lowest CO2 values and congests the roads less thanks to its dimensions, according to a press release. Unfortunately, however, far too many road users are still driving around with parts of their body other than their head. Now is the time to bring more brains into traffic. The fall campaign implements precisely this idea. Not only is a Smart car pretty much shaped like a human brain, it is also the only car that can claim the most intelligent part of the body for itself, the campaign continues. In the main medium TV, a brain model is described and assembled in a virtual room. Finally, it is completed by being placed on four wheels. The TV appearance is supplemented by print. Responsible at Smart:
Fulvio D'Aurelio (Assistant Marketing Communications Smart), Doris Lengwiler (Head of Marketing Communications Mercedes Car Group), Diego Tomasini (Director Mercedes Car Group). Responsible at Jung von Matt/Limmat:
Michael Rottmann, Alexander Jaggy (Creative Direction), Thomas Ammann (Text), David Hanselmann (Art Direction), Florian Fröhlich (Graphics), Felix Schröder, Barbara Schmassmann (Consulting), Ilonka Galliard (Agency Producer), Erasmo Palomba (art buying), boutiq (visual effects), Sebastian Harms (3D design), Mike Huber (motion director), Luca Tomasi (3D artist), Diego Baldenweg, Great Garbo (music), Jingle-Jungle (sound recording).