Last but not least: "Cha me schicke? Cha me schicke!"

With an app for the iPhone, you can film your own barbecue in no time at all - with the difference that the protagonists from Bell's Grillchef campaign then appear and it looks as if they are there in person: the Grillchef (actor Dominik Gysin) and his buddy (star comedian Beat Schlatter) comment on the users' barbecue party in their usual manner - "The way he's walking around, he would have been beaten up in the 80s" or "Don't you have any cool friends?". The slogans are intended to serve as a stirrup for the user and leave enough room for their own creativity. According to a Bell press release on the interactive campaign, the more the audience plays a role in the films and reacts to the characters, the more entertaining the films will be. The finished barbecue party films can be saved on the iPhone and uploaded directly to the YouTube channel. In addition to the numerous scenes and sequences, the app has another highlight: Musician Bligg performs the song "Cha me schicke" exclusively in the app at his own barbecue party, analogous to the slogan from the current campaign.
Rod fires up the barbecue for Bell
The application will be available free of charge in the App Store on iTunes from around May 28, 2010.