New shine for the Swiss homeowner
Starting in January 2008, the bi-monthly newspaper *Der Schweizerische Hauseigentümer* will have a new look. Advertisers will have new placement options for their ads.
The bi-monthly newspaper Der Schweizerische Hauseigentümer will have a new look from January 2008.
The new front page refers to the main sections "Property&Politics", "Advice&Law", "Building&Living" and "Leisure&Travel". This clear division into sections optimizes reader guidance, according to a press release. The classic page layout with calm typography, lots of pictures and numerous information boxes should make the newspaper more reader-friendly.
Advertisers will have new placement options for their advertisements and can make them more eye-catching. However, the clear separation of editorial content and advertising will remain in place, guaranteeing the advertisements a high level of attention.
The regional split pages will be retained. According to the press release, the split editions are particularly interesting for those advertisers who want to limit themselves to a specific region and only advertise in this area.
New content is also planned: Schweizerischer Hauseigentümer will now also cover topics such as cars, home electronics and pets. The readers' increasing need for information and advice will also be met with practical tips.
Schweizerischer Hauseigentümer is the newspaper of the Swiss Homeowners' Association. According to Wemf, the paper has a circulation of 289,400 copies and reaches 535,000 readers.
The new front page refers to the main sections "Property&Politics", "Advice&Law", "Building&Living" and "Leisure&Travel". This clear division into sections optimizes reader guidance, according to a press release. The classic page layout with calm typography, lots of pictures and numerous information boxes should make the newspaper more reader-friendly.
Advertisers will have new placement options for their advertisements and can make them more eye-catching. However, the clear separation of editorial content and advertising will remain in place, guaranteeing the advertisements a high level of attention.
The regional split pages will be retained. According to the press release, the split editions are particularly interesting for those advertisers who want to limit themselves to a specific region and only advertise in this area.
New content is also planned: Schweizerischer Hauseigentümer will now also cover topics such as cars, home electronics and pets. The readers' increasing need for information and advice will also be met with practical tips.
Schweizerischer Hauseigentümer is the newspaper of the Swiss Homeowners' Association. According to Wemf, the paper has a circulation of 289,400 copies and reaches 535,000 readers.
