Alessandro Monsurrò new Head of Marketing and Media at ZFF
Alessandro Monsurrò assumed the role of Head of Marketing and Media for the Zurich Film Festival at the beginning of March. The 42-year-old brings more than 20 years of marketing and branding experience at global and national financial institutions.
Most recently, Alessandro Monsurrò led the marketing key account management team for the private client segments at UBS Switzerland and acted as product owner of an agile marketing pod.
"With the change into the film industry a dream comes true for me" Monsurrò is quoted in a press release. "Whoever knows me better knows my passion for the moving image. What the young ZFF has already achieved for Zurich as a location, the film-loving public, the international networking of the industry and the loyal sponsors deserves great respect."
Since March, Monsurrò has been bringing his extensive expertise to the Spoundation Motion Picture team. In the newly created position of Head of Marketing and Media, he is responsible for the marketing of the Zurich Film Festival.
"I am very pleased that with Alessandro Monsurrò we were able to hire the right personality and a marketing professional with many years of experience to continue the successful growth course of SMP and ZFF in the future. With his experience, his skills in marketing and his passion for cinema, he will set new accents, especially on digital channels," emphasizes Jennifer Somm, Managing Director of the ZFF.
