Galactic: Atoll with new campaign for Leonteq
Derivatives specialist Leonteq is going on the offensive this spring with a new campaign by the Atoll agency that revolves entirely around the universe.
The internationally active derivatives specialist Leonteq is going on the offensive in terms of communication this spring. To this end, the Zurich agency Atoll has been commissioned to develop a campaign that makes Leonteq even more widely visible as a brand, while at the same time attracting leads among professional investors: independent asset managers and those responsible in banks and family offices. These can request a booklet with exclusive content on a landing page.
At the center of the campaign is a universe of numbers. It embodies the countless possibilities for discovering new financial instruments. In this way, the company wants to make it clear that financial engineering means pushing the boundaries of what is known and feasible. This further expands the Space theme from 2022 and also aligns it with product-related messages. The campaign visuals are entirely computer generated. To achieve the desired aesthetics, the complex light and matter phenomena in space first had to be recreated before they could be used artistically.
Static and moving image subjects in four languages are played out in more than 40 advertising formats. The focus is on Switzerland and Italy with online and print placements in financial and business publications, native ads in newsletters, video ads on Linkedin and Twitter, and large spaces at train stations and airports, especially digital screens.
Responsible at Leonteq Securities: Katja Karpf (Marketing & Communications Specialist), Céline Niederberger (Digital Marketing Analyst), Dominik Ruggli (Head of Investor Relations, Communications & Marketing), Marina Buonocore (Marketing & Communications Specialist). Responsible at Atoll: Axel Eckstein, Alexander Kranz-Mars; film production/CGI studio: Virtual Republic; media agency: Adisfaction Annex.
