Young & Rubicam Group entrusted with mandate from ÖKK
The newly founded Young & Rubicam Group has secured its first major account: ÖKK Health and Accident Insurance. The collaboration is based on differentiating the market presence of the ÖKK companies in Landquart (ÖKK KUV AG) and Basel (ÖKK Basel).
The newly founded Young & Rubicam Group can announce its first comprehensive mandate win with ÖKK Kranken- und Unfallversicherungen (ÖKK). The agency group is supporting ÖKK in the areas of brand strategy, corporate identity and design, web presence, traditional and online advertising, sponsoring, customer magazine and collaterals. The starting point for the collaboration is the differentiation in the market presence of the ÖKK companies in Landquart (ÖKK KUV AG) and Basel (ÖKK Basel). In future, the two companies will no longer divide up customer service by region, but will cultivate the market with separate brands. The differentiation will come into effect on January 1, 2008: ÖKK KUV AG will remain ÖKK, but will have a new corporate identity developed by the Young & Rubicam Group. ÖKK Basel will operate under the new brand Vivao Sympany.
