Moccamedia expands location in Switzerland

Closer networking with partner companies and the targeted approach of new customers are tasks to which the new head of the Moccamedia site in Switzerland wants to devote himself primarily. The 32-year-old Mostafa Abazahat studied economics and business administration, is very familiar with media planning and speaks four languages fluently. He has been working for Moccamedia Germany for six years, most recently contributing his know-how to international project management. In March, Abaza will start in his new area of responsibility, at the same time moving Moccamedia's Swiss headquarters to Zurich.

"We want to be as close to our customers as possible," says Managing Director Cornelia Lamberty, explaining her Switzerland strategy. "Our regular customers are mainly located in the Zurich area." For her, being close to customers also means speaking the same language, being rooted in the same culture, and knowing exactly what the special challenges of local marketing are. "Only in this way can we act close to local needs and offer highly effective measures to increase demand and sales," says Lamberty.

In Switzerland, Moccamedia supports, among others, a group of companies active in the automotive trade and has implemented various always-on campaigns for major brands.