Külling and m/& form Schneiter Meier Külling

 
Külling Identity and m/& have merged as of October 1, 2007 to form a new agency for branding and corporate communications under the name Schneiter Meier Külling. According to a press release, this step is in response to increasing customer demand for a single partner for both areas. "Branding and corporate communications are growing together. Once new identities have been created, they need to be maintained and developed over the long term. The merger of our companies was therefore an obvious choice," says Andy Schneiter, CD at Külling and at the new agency. The services offered range from strategic consulting and corporate identity to product packaging, annual reports, customer and employee publications. The two teams are moving into joint offices at Rämistrasse 35 in Zurich. The CEO of the new company will be 38-year-old Philip Meier, previously Managing Director of m/&. The management duo of Schneiter and Meier will be strengthened by two further partners, Christine Gasser and Christian Guler. Gasser, who will be a member of the management team in future, can look back on many years of consulting experience and has spent the last 10 years working at Külling for clients such as Georg Fischer, SBB and Migros. Guler was art director at design agencies in Los Angeles, San Francisco, Berlin and Zurich before joining Külling in 2003. Kurt Lips, the previous Managing Director of Külling, will remain with the company and concentrate on the creative management of key mandates. Külling founder Ruedi Külling is stepping back from his strategic tasks.