Flin and Glore focus on authenticity
The Flin agency is helping the sustainable fashion store Glore market its online store and its Zurich Wiedikon location, and has launched an authentic online campaign.
The fashion store Glore wants to gradually expand its digital presence - and contrast it with the loud glossy appearances of large fashion stores. To promote the online store and the store in Zurich Wiedikon, Glore is now teaming up with the Flin agency.
The first step is to increase the frequency of visitors with advertising on social media and Google. "In order to show that there is an alternative to fast fashion, we need to expand our digital presence in a targeted way," explains Rebekka Sommerhalder, owner of Glore. "With Flin, we have a partner who brings experience in e-commerce and in marketing sustainable fashion labels."
Authenticity instead of glossy production
Glore would already have a large community that is regularly served with high-quality organic content. The current online advertising campaign builds on the style of such user-generated content. "In this way, we ensure an authentic appearance and create a differentiation from the glossy appearances of large stores," explains Lukas Günter, Partner at Flin.
Launch on Google and Instagram
In a first step, the campaign focuses on marketing the store in Zurich Wiedikon via Instagram and by means of a Google Local Campaign. This is supplemented by Google Search campaigns to promote the products in the online store. The agile set-up of the campaigns should enable rapid insights and the quick integration of new formats and channels.
