Publicis makes the cheese yodel for Emmentaler
The Publicis agency has come up with a plausible explanation for why Emmental cheese has holes: it needs them for yodeling.
Genuinely Swiss ingredients and a creative recipe: not only do you make a world-famous cheese, you also advertise it. The cheese is called Emmentaler and everyone knows that it has holes. But why it has holes is not exactly known.
Publicis has not only found a plausible explanation, it also proves it: the Emmentaler needs its holes to yodel. This is shown in a commercial that can be seen on 3+ and worldwide on YouTube. A short version is used as stadium advertising at SC Bern matches.
Publicis has not only found a plausible explanation, it also proves it: the Emmentaler needs its holes to yodel. This is shown in a commercial that can be seen on 3+ and worldwide on YouTube. A short version is used as stadium advertising at SC Bern matches.
Responsible at Emmentaler:
Guido Nydegger (Marketing Communication). Responsible at Publicis: Markus Gut (CCO), Daniel Kobi (AD), Tanja Caduff (Graphics), Albert Matzinger (Text), Christian Siegrist (Head of Consulting), Stephan Lanz and Myriam Mojon (Consulting), Ines Bossart (Art Buying), Patrick Karpiczenko (Direction and Animation), Condorfilms (Production).
