Laura Catrina becomes head of Annabelle's Commercial Content Studio
Effective April 1, 2023, Laura Catrina will take over as head of Annabelle’s Commercial Content Studio. The 39-year-old spent twelve years as an editor and section head at Ringier Publishing and brings extensive experience in designing and implementing digital and print formats and content.
Laura Catrina began her journalistic career at Ringier Publishing. A graduate of the Ringier School of Journalism, she helped shape the publisher's fashion and lifestyle titles for over ten years as an editor and stylist. For example, she wrote for the magazines Style and Bolero In addition to writing news, features, trend reports, interviews and portraits, I also conceived, styled and implemented fashion and product shoots.
In 2019, Laura Catrina took over as department head at Style and Bolero. In her position as Fashion Director, she was responsible for all content in the fashion sections. In 2021, Laura Catrina switched to corporate communications and worked as an editor for various companies in the marketing and PR sector. In addition, she has worked as a freelance copywriter and stylist, including for Annabelle.
With her many years of editorial experience and her large network in the fashion, beauty, lifestyle and creative industries, Catrina will now drive the commercial expansion of the Commerical Content Studio as the interface between customers and editors, according to a statement from Medienart.
"I am convinced that the demand for customized content will continue to grow. I'm very excited to lead and grow the Commercial Content Studio, and to build the brand Annabelle to make it an even more diverse experience," Laura Catrina is quoted as saying in the press release.
Born in Grisons, she grew up in Arosa and Chur and now lives in Zurich. She studied journalism at the University of Zurich and then earned a Bachelor of Arts in "Style & Design" at the University of the Arts.
