Google launches video advertising on YouTube

 In the USA, Google is expanding its AdSense advertising system to include video advertising. With the new model called "Video Units", advertisers are now able to convince consumers of products and services with moving images. The operators of AdSense sites can decide for themselves what type of videos they would like to have shown on their sites. For example, the operator of a football website can specify that only YouTube films on this topic are shown on their pages. Whether the model will also be introduced in Europe depends on its success in the USA, as a Google spokesperson told Pressetext. With the new form of advertising, semi-transparent animation elements appear at the bottom of the window a few seconds after the start of the video clip. The video only starts playing when the user clicks on it. The advertiser pays for the video units according to clicks or the frequency with which they are shown.