With the manu wüst pro motion agency, Manu Wüst wants to set old contacts in motion in new constellations for surprising ideas. 
Their business stationery features a funnel as a logo. The mouthpiece created by WHS was awarded a bronze ADC cube in 1997. That was not a bad start in terms of style. And figuratively also a fitting one for a former radio broadcaster who set up her own "agency for communication" ten years ago.
Since then, there have been many exciting projects, changes and developments. One of these is now a new office on Zurich's Bederstrasse. This has once again given the idea of pro motion a major boost in the direction of "taking off". The work from this latest phase can currently be seen all over the city. However, the 125th anniversary streetcar launched this week and the associated poster campaign with VBZ passengers portrayed by star photographer Alberto Venzago are just the final fireworks of an anniversary celebration that manu wüst pro motion has been working on for several months. But let's look back.
Manu Wüst, who spent 13 years in radio in a variety of roles, including six as head of DRS 3, was one of SRG's first female executives. At 43, she felt she was too old for the station. But at the same time, she still felt far too young to be promoted to one of these well-deserved positions on the "Planning and Coordination" floor. For Manu Wüst, 1997 was the best time, when she wanted to try something completely new and unique. Sponsoring was becoming increasingly popular. And with such collaborations and the bringing together of a wide variety of partners, the newly minted young entrepreneur also saw promising opportunities for her own company.
As head of DRS 3, Wüst was the first SRG radio station to purchase many concert rights in the pop, jazz and rock genres. Like the private pioneer Radio 24 in this market, she also had to finance such live broadcasts at DRS 3 with sponsorship. As a result, she gained valuable experience and exciting contacts in a wide variety of areas, which Wüst ultimately wanted to use with her new company. "The radio gave me a good jump-start."
Her own company was allowed to continue acquiring sponsors for DRS 3 on a mandate basis. In cooperation with Tamedia's Facts magazine, Wüst launched the morning quiz "Tango" on DRS 3. For several years, her agency was able to win the Swiss family with publishing director Roland Wahrenberger as a sponsor for the hit parade. In cooperation with the magazine, she also produced the first CD compilation with Swiss hits and organized various external parties around the institution of the Swiss Hit Parade. "Going out to the people and seeking direct contact with the audience was an important goal for me even back then," says Wüst, describing a focus for her communication work that is still valid today: the keyword is customer loyalty.
It also wanted to get closer to the people with a special streetcar for the nature conservation department. For two years, pro motion used it to show the people of Zurich what the department actually does. Various topics were covered in changing installations on the streetcar. A media conference was held every three months, at which the politicians concerned were also involved. Wüst not only provided the ideas for this special streetcar, but also arranged the sponsors and managed all the media work. "My connections to a wide range of media people from my many years in radio made it easier even back then to place committed topics in the media."
Manu Wüst entered the world of communication at Condorfilms. After dropping out of a - "typical Journi" - teacher training course and interpreting school without a diploma, she was able to develop her career in film to become a recording manager before her dream job as a radio intern finally came true. In two years at the recently founded DRS 3, she learned the job from the ground up. During the following 13 years at DRS 3 and later also DRS 1, Wüst produced major background programs, worked politically for the regional journal and finally became a producer for accompanying, age, children's and youth programs before she was elected program director of DRS 3 in 1991.
After seven years of self-employment with her agency, Manu Wüst was later employed once again. In the communications department of Unicef Switzerland, she organized the Zurich Unicef Night in 2003 and, in addition to "children's voices from all over the world", inspired many celebrities from Moritz Leuenberger to "Star Wars" legend Christopher Lee for the Zurich gala.
After 18 months, Wüst moved to VBZ as Head of Corporate Communications, then to print journalism for the first time in 2005 in the editorial department of the Tages-Anzeiger. In the pilot project for the regional editions, she worked "once again as an ordinary journalist" in the editorial department for the left bank of the lake. Then this spring - ten years after her first step into self-employment - the time seemed ripe once again for manu wüst pro motion. "I felt that I needed a bit more variety again."
Her new edition of manu wüst pro motion is now to be neither a PR office nor an event agency. Manu Wüst describes herself as "extremely versatile". She wants to combine the most diverse facets of her skills and interests in her work. "Dreaming up ideas, developing concepts, managing projects, connecting people, contacting the media." She also enjoys organizing - "preferably" what she has thought up herself.
The upcoming tasks include a mandate for Zurich Zoo. manu wüst pro motion is also to publicize the zoo for the tourists expected during the upcoming European Football Championships. She is in talks with the new Beobachter publishing director Roland Wahrenberger for various projects. It is also possible that Manu Wüst will also act as an intermediary between Switzerland and Berlin in the future. She recently bought an apartment in the German metropolis with her husband. He, chief of staff to city councillor Kathrin Martelli, completed part of his MBA in Berlin and was immediately impressed by the city. Manu Wüst, who visited him there, shared his love of the German capital and together they decided to make it their second home.
Andreas Panzeri

As the new head of corporate communications, Marco Castellaneta wants to help keep the Ringier fleet on track worldwide. His fan club is appalled and asks
Searching the website for an answer: Why did the moderator and former
Editor-in-Chief of the program «konsum.tv» will take over as head of the
He has taken over corporate communications at Ringier and is also the
Has he become the new spokesperson for the Ringier Group?
Marco Castellaneta
describes his new challenge as a «dream combination of
»various roles" in an industry in which Castellaneta
«has grown professionally.» The multinational employer with
Given the flourishing developments in Eastern Europe and Asia, the
tasks related to internal and external operations that have become strategically essential
Communication. That will change his professional approach. Not as
not as a corporate journalist, but rather in a more strategic role
Castellaneta: Communicating the Company's Development
accompany.
«Things that grow and can be nurtured,» says the
A new guy on the 5th floor on Dufourstrasse in Zurich. He's talking about
a «garden of riches and plants.» Corporate Communications
The group includes all countries, and the new head is from Zurich
Of course, this applies to national communications managers and a «great
can be considered part of the »team in Switzerland.".
In the event of such a change from the
When a passionate doer becomes a strategist, certain things fall by the wayside, «as always,
»when you're doing something new," says the former host. This role
But he doesn't want to be overrated on screen.
«The advantage of being a
The moderating editor-in-chief was the one who said that you should immediately
»could take the heat himself." As the show's host, he often had a
Quick access to conversations with exciting and interesting people
found. Such conversations and encounters motivate Castellaneta
both at work and in life in general.

Castellaneta has been
Joined Ringier in 1996. Among his most notable achievements are «live
»ran" during the launch of the Sat-1 programming block in Switzerland. With
«konsum.tv» on SF 2 offers an alternative to «Kassensturz»
designed and launched.
The
Marco Castellaneta's passion for the media began at a very early age
awakened. Even as a middle school student, he was already writing for the Luzerner Neusten
News (LNN) as a youth reporter. Up to three times a week
The editor-in-chief gave him «plenty of space» for a column. Later
He worked his way up through every position at a regional newspaper, eventually becoming a correspondent.
passed through the Lucerne Parliament.
Now a news junkie,
he moved to Radio Pilatus. There, he hosted the morning show and
Once, as a news editor, I worked for a full 35 days straight. One
A welcome «back-and-forth between humor and seriousness» is the daily
The shift was from working with the microphone to taking on responsibilities in editorial management.
Back then
The goal was to get the station back on its feet with very limited resources
to bring about and establish this, and to communicate it as well. «The act of doing
That's one thing, but telling people why you're doing it and how, and
»For what purposes—that is at least as important."
The strategic aspect has
has played an increasingly important role in Castellaneta's career.
«The development of a new show doesn't just happen out of the
»Based on a gut feeling or a beer-fueled mood."
has 280 shipments
Castellaneta moderated and led the entire event. The management of the
Broadcasting and cross-media activities have, in relation to
has taken on a more prominent role in journalism.

After
After completing his master's degree in journalism at the MAZ, the
All-rounder: a PR course at Sawi and a postgraduate program
Marketing at Bern University of Applied Sciences. In two months, he will graduate from the
The University of Lugano offers a Master of Science program in
Communications, through which he has expanded his existing knowledge.
«One
An outstanding institution with many top-tier figures serving as faculty members from the
»Communications around the globe." For this degree program
Even before being appointed to the leadership team of
I signed up for Ringier. That was a good decision, «knowing that it
»might play a role at some point.".
As Head of Communications
Castellaneta wants to reach its 6,000 employees worldwide
not only inform them, but also make them feel that: We
are in the same boat and are moving forward. «We must embrace this common ground—”
make my team and me visible so that our presence is felt and put into practice
»can be." The fact that he has such famous predecessors at Ringier as Fridolin
Luchsinger and Béatrice Tschanz have shown «that the
»Communication efforts are taken seriously in this organization.".
In my personal life,
Castellaneta serves as president of the Kiwanis Club of Lucerne and commutes as
Tennis players in the junior seniors division between National League C and the 1st League,
loves biking and, as a «singer-songwriter,» also spends a lot of time
Piano.
 
Andreas Panzeri