Social help instead of just selling it off
Haushalt Wirz shows Brockenhaus how to make room for new items in the home. With this campaign, the advertising agency is trying to give the store—which is struggling against competition from online auction sites—a new boost.
Home Decor: Wirz shows how to make room for new items in your home at the Brockenhaus.
Anyone who has lived in the same apartment for ten years or even longer knows all too well what kinds of things can accumulate in a household. Here, an outdated record player that still works perfectly; there, an exercise bike that’s been sitting in the bedroom for years. The new thrift store campaign, developed by Wirz Werbung, is aimed at these «hoarders» in the Zurich region. The agency, which has been working with the thrift store for four years now, wanted to use eye-catching visuals to broaden the concept a bit: Not just to remind people of the Brocki’s existence, but to «highlight the junk that still has resale value for the Brockenhaus,» says Creative Director Matthias Freuler. One problem for the social institution is that such items are increasingly ending up at Riccardo’s auctions, while the Brocki is now being misused merely as a free bulky waste pickup service.
Andreas Panzeri
