"Schawinski" to be discontinued
After two seasons and a total of 23 episodes on Blue Zoom, «Schawinski – der Talk» is being canceled. Due to a «currently extremely difficult advertising environment,» Blue Zoom is ending its partnership with Roger Schawinski.
A total of 23 shows were produced from the end of January 2022 to mid-December. Over the course of the year, "Schawinski - der Talk" quickly generated a regular audience and managed several top ratings, according to a statement from Blue Entertainment.
Now the cooperation will be terminated. The decision was made after an analysis of Blue Zoom's overall format strategy for reasons of programming strategy, the statement continues. "Blue Zoom is successfully holding its own as a free TV station in the Swiss media landscape and refinances its programming with advertising. The year 2022 held great challenges for the advertising market," says Claudia Lässer, Chief Product Officer Blue Sport and News. For this reason, "Schawinski," among others, will not be continued.
Roger Schawinski is pleased with the show's success and is sympathetic: "I understand that Blue+ is increasingly focusing on its own pay offerings in what is currently an extremely difficult advertising environment."
