Affective Advisory joins Farner
To bring about lasting change, human behavior must be thoroughly understood and specifically addressed. That is why Farner has partnered with Affective Advisory, a behavioral science consulting firm.
As part of its growth strategy, Farner is expanding its own range of behavioral science and evidence-based consulting services throughout Switzerland and Europe. After the video agency Yoveo, the NextGen marketing agency Jim & Jim and the digital agency BlueGlass, the consulting firm Affective Advisory now joins Farner within a year.
"We communication specialists want one thing above all: to successfully address and motivate the behavior of our recipients. Whether in marketing communications or in public campaigns. To do this, we need to understand what makes people tick - consciously and subconsciously," explains Daniel Jörg, Chief Innovation Officer at Farner. "Thanks to the targeted addressing of human behavioral drivers, we can raise the impact of measures to a new level with even the smallest adjustments."
In addition, various societal challenges call for rapid and effective behavioral change. Innovative strategy and communication programs based on Behavioral Design can make a decisive contribution to this. "Torben Emmerling and his team at Affective Advisory not only have an impressive scientific background and treasure trove of methods from behavioral and social research, but are also opinion leaders on issues surrounding the responsible use of behavioral science in practice," classifies Michel Grunder, Co-CEO of Farner.
Affective Advisory's Founder and Managing Partner Torben Emmerling will take on the role as Farner's Chief Behavioral Officer and will be responsible for expanding Farner's evidence-based strategy consulting offering across agencies in Switzerland and internationally. "We transform scientific evidence and methodologies into impactful strategies and interventions for businesses, public organizations and political actors to achieve positive behavior change. Our unique expertise in sound practice-relevant experiments further enables us to understand which measures are truly effective. At Farner, we can now bring this expertise in an integrated way across the entire agency," explains Torben Emmerling. He also becomes a partner in Team Farner and a member of the senior management team.
