Small car, low fuel consumption

 
In a commercial produced with Snapfilm, Daihatsu Draftfcb shows how to save gas. 
What do you do when your car gets 4.4 liters per 100 kilometers? Fill up less often! That’s the message of the new commercial for the Daihatsu Cuore, in which the driver uses a miniature gas nozzle to fill up his car. The idea was developed at the new Draftfcb office in Wallisellen. Tolga Dilsiz directed the spot for Snapfilm. The 30-year-old German with Turkish roots has lived in Zurich since 2001 and successfully graduated from the Zurich University of the Arts with a degree in film. His graduation film, «Riza Kaptan,» was screened at numerous international film festivals and won the 2005 Kodak UFVA Directors’ Choice Award in the U.S. In addition to several short films, Tolga has also produced commissioned films for IBM, Colgate, 3+, the British Council, and Endress + Hauser.
The advertising agency Draftfcb has been working for Daihatsu for several years. The brand, which is still relatively small in terms of sales volume in Switzerland but is gaining popularity, is imported by Walter Frei and promoted throughout Europe with targeted local marketing campaigns.
Andreas Panzeri