Smart instead of Jeep design

 
Suzuki Metzgerlehner worldwide partners sets the scene for the new Japanese models. 
Metzgerlehner has been looking after the Suzuki brand in Switzerland for around ten years. Suzuki has had a new CI for two years, which was developed in Germany for the entire European market. Metzgerlehner also does not take the pictures of the models itself, but has them taken by the parent company. However, CD Felix Dammann explains that the company's own ideas are required for everything else. Advertising for Suzuki in Switzerland differs from other countries in Europe since the Japanese brand has been imported here by the Walter Frei Group, and this year there is a particularly fresh look for the successful models of the compact number 1. After the previous models, which mostly looked like small jeeps, Suzuki has now styled three elegant small cars. An advertising campaign presents the advantages of the three models New Grand Vitara, New SX4 and New Swift in a sympathetic, surprising and tongue-in-cheek way. The price is also deliberately used as an argument, as this can certainly be a decisive factor for the new Suzuki. The campaign is stylistically "reduced and therefore also rejuvenating", as strategist Marco Lehner explains. It is now being used throughout Switzerland in magazines, daily newspapers and the trade press.
Andreas Panzeri