Hoferschmid becomes "Agentur im Grünen
As of mid-February 2023, several changes are taking place at Hoferschmid: The agency is getting a new ownership team, new employees, and a new brand identity with the motto «Green is the new gold.» Selin Hofer will not be returning after taking a family leave of absence.
Michael Schmid and Selin Hofer had had enough of urban big agency life. That's why they wanted to jointly establish a customer- and future-oriented agency model based on the lead agency approach. With a lean core team and a well-rehearsed network of specialists, the diverse strategy, communication and sales issues of companies were to be handled more effectively and efficiently.
The journey took the agency to Niederwil in the countryside in March 2016, where Hofer and Schmid, as Hoferschmid, were able to give plenty of space to strategic considerations, concepts and their creativity. According to the agency, the vision had evolved over the past seven years into a successful full-service agency with twelve employees who were looking forward to the changes and challenges.
From agency to family life
Selin Hofer has decided to take some time off to raise her family, after which she wants to reorient herself professionally. "We are parting as business partners, but we will remain friends," says co-owner Michael Schmid. Selin Hofer sees it the same way: "We have experienced seven successful and exciting years together that will remain unforgettable. For me, however, it is now time to move on." It was clear to both Michael Schmid and Pascal Jaberg - a partner in the agency since 2020 - that Hoferschmid was moving on, and a name change was the logical consequence.
Three green reasons for the relaunch
After an intensive process, the new name "Agentur im Grünen" was decided. "Because we work most efficiently in the green - away from the hustle and bustle and noise. Because it's important to us that everything is in the green with our customers and partners. And above all, because the color green stands for renewal, creativity, freshness, nature, the environment and growth," explains Pascal Jaberg.
The latter is also true in terms of personnel, as several new communications specialists have joined the team in the meantime. The New appearance is intended to sum up the new agency philosophy: "Green is the new gold".
