Swiss Adex shows unchanged click prices for Google advertising
On average, companies are currently paying 1.89 francs per click for Google AdWords campaigns. In contrast, the number of companies using AdWords in their campaigns has increased.
Click prices for Google AdWords campaigns remained stable in September. On average, companies are currently paying CHF 1.89 per click, 1 cent less than in August. This is shown by the September figures from Angelink yourposition's Swiss Adex. In contrast, the number of companies using AdWords in campaigns has risen: In August, 15 companies were present with an ad per search query on Google. In September, as many as 17 different companies ran Google advertising per search query. Dating agencies saw the biggest increase, followed by the tourism and healthcare sectors. Insurance companies remained passive. Although click prices have not risen as significantly in any other sector, the number of advertising spaces booked in this area remains modest compared to the previous year.
