Thjnk Zurich brings reasons for the foundation
Every year in February, Credit Suisse celebrates Entrepreneurship Day—and Thjnk is supporting the event with a new campaign.
Since 2019, Credit Suisse has been celebrating "Entrepreneur Day" on February 20. To mark the birthday of its founding father Alfred Escher, the bank is collaborating with the Startups.ch platform to enable entrepreneurs to set up a company free of charge. As part of the continuation of the "Bank for Entrepreneurs" campaign, Credit Suisse is launching three portrait films of young entrepreneurs. In doing so, it not only offers them a platform, but also positions itself as the bank for entrepreneurs.
Over the past five years, Credit Suisse has already enabled hundreds of companies to start up on February 20. These include the start-ups Kuori, Grow-Grow Nut and Storabble. In three short portrait films, the founders talk about their experiences and encourage budding entrepreneurs to take the step into self-employment. The main message of the spots conveys the simplicity of starting a business on "Entrepreneurs' Day" and inspires to turn hurdles and concerns into a "why not" moment.
Credit Suisse is also demonstrating its commitment in 2023: On February 20, it will once again be supporting the leap into Swiss entrepreneurship by covering the start-up costs.
The spots are available on the Instagram and LinkedIn channels as well as on credit-suisse.com/stories to find.
Responsible at Credit Suisse: Sandra Biering (Head Marketing Initiatives and Advertising Corporate/Institutional Banking), Sandra Seydel, Deisha Jaggi (Marketing Initiatives & Advertising Corporate Banking), Valon Saiti, Amira Beya (Social Media), Simon Bachofner, Joel Gerber (Digital Campaigns). Responsible at thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Raymi Mendoza (Art Direction), Anna-Fiona Geller (Text), Andrea Bison (GF Consulting), Angela Cristofari (Consulting), Gordon Nemitz (GF Strategy). External partners: Filmgerberei (production), Stefan Tschumi (camera), Marike Löhr (producer), Sarah Luo (edit), Silvio Gerber (grading).
