Scholz & Friends for Salt Business: This network is almost too good
Excellent network coverage is the focus of Salt's «Almost too good» campaign, which ensures that business customers can be reached anytime, anywhere.
Salt's mobile network is constantly improving and has achieved 99.9 percent network coverage in Switzerland for the first time. This quality is now the focus of a new campaign with which the mobile provider also wants to draw the attention of potential business customers to the network coverage.
For this reason, new motifs were developed together with Scholz & Friends as part of the Salt campaign platform "Almost Too Good. Real-life usage situations show the surprising consequences of Salt's excellent network coverage: In scenes from everyday working life, the spots make it clear that Salt's mobile network is not only very good. In fact, sometimes it's almost too good. The new orchestrated campaign is now on air throughout Switzerland on TV, digital and PoS.
Responsible at Salt: Attila Civelek (Chief Marketing Officer), Christoph Schwarz (Head of Brand Management & Marketing Communications), Lisa Krähenbühl (Marketing Communication Manager), Fabiola de Luca (Junior Social Media & Communication Specialist), Uwe Raulf (Director B2B), Benjamin Mottet (Head of Product + Performance B2B). Responsible at Scholz & Friends: David Fischer, Christian Vosshagen, Barbara Hartmann, Franziska Stäger, Roger Krage, Joana Faria, Aster Loerli, Monja Mangieri (creation); Freyja Hablitz, Ramon Zahnd, Mathias Rösch (consulting); Susi Miller (strategy), Michaela Edl (FFF). Director: Kim Jacobsen. Film production: Markenfilm Switzerland. Sound design: Jingle Jungle. Image editing, final artwork: Detail. Media agency: Mediacom Switzerland.
