Dynamite promotes the Zug trade fair

The annual Zug Trade Fair is once again having its entire advertising presence created and implemented by the Zug advertising agency Dynamite Advertising in 2007. With the wonderfully compact claim "Wow" and a bug-eyed female face, the Zug advertising agency Dynamite Advertising wants to make the Zug Trade Fair appealing to the viewer. According to the agency's press release, the campaign is intended to show how diverse, great and surprising the offerings of the largest trade fair in Central Switzerland are.