Christine Thienemann becomes Managing Director of Avantgarde Zurich
Avantgarde Group, a global agency group specializing in brand experiences, is realigning its Swiss office both in terms of personnel and strategy. Christine Thienemann has been leading the Zurich office since January 2023.
Christine Thienemann is to drive the agency group's new business locally, writes Avantgarde in a statement. For her, the professional step means a return: She already worked for the company from 1997 to 2006 - most recently as Group Head at the Munich headquarters. This was followed by positions at BMW Motorsport as Head of Event Services Motorsport and the Leo Burnett agency in South Africa as Business Unit Director Cape Town.
In 2016, Thienemann moved to Switzerland, where she worked for General Motors as Experiential Marketing Manager Europe for the Cadillac and Chevrolet brands. Most recently, she helped build up the Live Lab agency in Zurich as COO and member of the executive board and was jointly responsible for the agency's strategic orientation as well as its operational business.
