PostMail auctions delivery of samples on Ebay

PostMail is opening an online auction for the PromoPost Sampling offer: companies now have the opportunity to bid on Ebay for the delivery of 500,000 product samples to letterboxes throughout Switzerland. This offer is aimed at all companies whose products are suitable for sampling. The minimum bid starts at 5,000 francs, which would be the equivalent of 1 centime per item. According to a press release, this online auction is the first time that PostMail has offered a postal service for auction. The auction will begin on November 15, 2007 and end on November 29, 2007. Registrations are now open. Further information on the conditions of participation and the auction procedure can be found at Postmail.ch/auction. According to the communiqué, PromoPost Sampling can reach 2.3 million households throughout Switzerland. The samples are distributed with the daily mail. By selecting zip code areas according to socio-demographic characteristics, more precisely defined target groups can be reached than with other promotions, the press release continues.