3+ calls for more foreigners and more police
At the height of the current election campaign, the television station 3+ is also actively joining in with a campaign by Publicis subsidiary Fast Track. On billboards, 3+ calls for: «Yes to more Black people,» «Yes to more police,» and «Yes to more foreigners.» Anyone who agrees with these demands should «vote for the 3+ channel,» urges the young Swiss television station in its appeal to the audience.
At the height of the current election campaign, 3+ television is also getting actively involved with a campaign by Publicis subsidiary Fast Track. On wild posters, 3+ demands: "Yes to more blacks", "Yes to more police" and "Yes to more foreigners". Anyone who agrees with these demands should "choose the 3+ program", according to the young Swiss television station's appeal to the public. The display of the 5,000 posters starts today, Monday, in major German-speaking cities in Switzerland and lasts until election Sunday on 21 October. What at first glance appears to be election campaign rhetoric with politically explosive content turns out on closer inspection to be a call for more colorful and international film stars such as Will Smith, Halle Berry or Angelina Jolie - all world stars who can be seen in the 3+ program.
The call for more police is also not a political demand, but a plea for more crime films and series such as "Robocop" or "Monk", which are also shown in the 3+ program.
Responsible at Fast Track:
The call for more police is also not a political demand, but a plea for more crime films and series such as "Robocop" or "Monk", which are also shown in the 3+ program.
Responsible at Fast Track:
Philipp Skrabal (CD); Denis Schwarz (AD); Res Matthys (text); Simone Platz, Nik Hodel (graphics); Daniel Gerber, Alexandra Kellenberger (consulting).
