Solid Identities sets the stage for Ouroboros Solutions
Solid Identities developed the brand identity for Ouroboros Solutions, the newly founded innovation hub of Mediclinic International.
Ouroboros Solutions has commissioned the Zurich-based branding agency Solid Identities to develop a complete brand identity - from positioning to core messages to visual identity. Founded by Mediclinic International - the parent company of the Hirslanden Group - the international company is an interdisciplinary think tank, innovation catalyst and center of excellence for transformative innovation in health and care.
The goal of the project was to create something from scratch. Something that moves away from the usual innovation hub and healthcare clichés and yet unmistakably connects the two worlds.
The result is a brand identity that is intended to captivate and fascinate at first glance. The appearance is intended to play specifically with areas of tension and contrasts, combining them into a harmonious whole.
