Bild gets involved in mobile communications

 The German tabloid Bild is launching a new cell phone portal and entering the mobile telephony market at the same time. The new portal can be accessed from Tuesday. Bildmobil" gives readers access to news from society, politics and business as well as the latest sports results. For example, there is a Bundesliga soccer ticker that keeps users up to date with the results of matches to the minute, as well as moving image content. This was announced on Monday by Axel Springer, the publisher of the Bild newspaper. A separate team within the editorial team is responsible for the editorial content. A separate prepaid card will be introduced at the same time as the editorial offer. The cost of the starter set is 9.95 euros; owners of such a card can surf the Bild mobile service free of charge. However, anyone who wants to access other websites or even other newspaper pages will pay 35 cents per megabyte of data transfer, according to the German newspaper Handelsblatt. The prepaid offer is distributed via around 11,000 sales outlets that also sell the Bild newspaper.