Pepper: Focus on media mandates
Going forward, Pepper will place greater emphasis on journalistic work. Media assignments—such as serving as editor-in-chief of the trade magazine *Handel Heute* and *Ecolife*, the Swiss magazine for sustainability—will now form the core projects of the agency.
The Bern-based agency's services will now only include media and corporate publishing, as detailed in a press release issued on Thursday. Managing Director Reto Wüthrich will be relinquishing PR assignments in future. The agency has resigned from the PR mandates of the Swiss Innovation Forum, Climate Forum, Bea/Pferd, the Wohn-raum trade fair and Das Zelt. At the beginning of June, Wüthrich will be working for the last time as media officer for the Swiss Economic Forum. According to the press release, the reason for the reduction in the portfolio is to sharpen the profile as a service provider with a clear journalistic focus.
